GILGIT-BALTISTAN, Pakistan: Bayrish Naturals, a women-led natural products business initiated by Ayesha Amir, is promoting sustainable entrepreneurship, natural products and women’s economic empowerment in Gilgit-Baltistan.
The initiative focuses on producing pure cold-pressed oils using natural resources from the region and supplying products to consumers across Pakistan.Beyond its commercial activities, Bayrish Naturals aims to highlight the potential of women-led businesses to create economic opportunities, encourage financial independence and promote locally sourced products. The initiative reflects how regional resources can support sustainable business development while bringing the entrepreneurial capabilities of women into greater focus.
The brand also carries a personal story of inspiration. Bayrish Naturals has been described as a tribute to its founder’s mother, whose struggles, strength and entrepreneurial journey inspired Ayesha Amir to pursue her own business vision and carry that legacy forward.Through its focus on natural products, sustainability and women’s empowerment, Bayrish Naturals represents an encouraging example of women-led entrepreneurship emerging from Gilgit-Baltistan.Bayrish Naturals — inspired by a mother’s legacy, driven by women’s entrepreneurship and rooted in the natural wealth of Gilgit-Baltistan.
