ISLAMABAD, October 20, 2026: Philippine Ambassador to Pakistan Dr. Emmanuel R. Fernandez has emphasized the importance of promoting Filipino cultural heritage, national pride and community unity to strengthen the Philippines’ soft power and international image.The Ambassador made these remarks while attending the fifth anniversary celebration of United Pinoys in Pakistan (UPP), held at the Best Western Premier Hotel in Islamabad, alongside his spouse, Mme. Alicia Kalaw-Fernandez.
The event brought together members of the Filipino community for an afternoon of cultural performances, recognition of community contributions and fellowship. The programme featured the induction of UPP’s newly elected officers, the presentation of certificates to members for their valuable services, and the Ms. UPP 2026 competition.As the chief guest, Ambassador Fernandez administered the oath of office to the newly elected officers and delivered an address highlighting the Philippines’ cultural strengths and their potential to enhance the country’s standing internationally.Distinguishing soft power from hard power, the Ambassador noted that while hard power relies on military and economic capabilities, soft power is built on a nation’s culture, values and international appeal.
He observed that the Philippines has considerable potential to strengthen its global influence through its rich cultural heritage and the positive contributions of its people.He stressed that the Philippine Embassy and Filipino communities overseas have a significant role in promoting the country’s cultural identity and enhancing its international reputation. He also underscored the importance of maintaining the good reputation earned by Filipinos through their professional conduct and contributions, while fostering unity among overseas communities and nurturing a strong sense of national pride.The anniversary programme showcased the talent and creativity of Filipinos through musical and dance performances by community members from Lahore and Islamabad. The Ms. UPP 2026 competition, whose panel of judges was chaired by Mme. Alicia Kalaw-Fernandez, was among the highlights of the celebration.
The event concluded with singing, dancing, karaoke and other fellowship activities, providing an opportunity for participants to strengthen friendships and reinforce their bonds as a community.The Philippine Embassy in Islamabad acknowledged the important contribution of organizations such as United Pinoys in Pakistan in bringing Filipinos together, promoting Philippine culture and values, and projecting a positive image of the Philippines in Pakistan and beyond.
