Islamabad, June 01: The global business enterprise leader, SAP has appointed Saqib Sabah as the new Head of the MEA North Growth Cluster. Based in SAP’s Islamabad office and reporting directly to the regional leadership team, Sabah will lead SAP’s strategic growth agenda across Pakistan, Kuwait and Bahrain.The MEA North cluster sits at the intersection of South Asia, and Middle East, world’s most dynamic technology adoption frontiers. Anchoring the cluster leadership in Islamabad reflects SAP’s growing conviction in Pakistan as a priority market, and its commitment to leading enterprise transformation from within the region.
Sabah brings more than 30 years of leadership experience in the global technology industry, spanning enterprise software, digital transformation, AI innovation, and regional business growth across Asia, Europe, and beyond. He has built and led high-performing multinational teams, turned underperforming markets into growth stories, and done so consistently across some of the most demanding commercial environments in the world.Ahmed Al-Faifi, SVP & MD, MEA North says, “We are delighted to welcome Saqib back. His extensive regional leadership experience, deep understanding of growth markets, and strong track record in business transformation make him exceptionally well-positioned to lead our MEA North Growth Cluster. We look forward to accelerating our growth journey under his leadership.”Commenting on his appointment, Sabah said; “I am excited to lead the MEA North Growth Cluster at SAP at such an important time for digital transformation across the region. Working closely with our customers, partners, and teams, I am looking forward to drive further innovation, growth, and meaningful business outcomes.” Being a great advocate of financial inclusion, Sabah is currently pursuing a doctorate examining AI’s impact on retail investing, and has been recognized as a leading technology professional in both Malaysia and Singapore. A Britishpedia feature on his accomplishments is expected in Q4 2026.
About SAPAs a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.
